Bridgestone Middle East & Africa FZE launched the new POTENZA S001 and POTENZA Adrenalin RE002 in Middle East and Africa markets. These two new tyre models developed with the latest technologies and innovative design, will enable car owners to experience a new dimension of sports driving. POTENZA is Bridgestone’s premium line of sports driving tyres and since 1979, with the release of the first-generation POTENZA tyre, it has become the tyre of choice for sports racing enthusiasts and sports car owners. Its leadership is also recognized by world’s manufacturers of high-performance cars which choose POTENZA as the standard tyres on their vehicles.

 

JUMP were there providing branding, event logistics, photography and videography.